Start Safety EU was established in Bulgaria in 2024, as the European arm of Start Safety UK. We have specialised in supplying safety equipment across the UK and Europe since 2008. We have a strong commitment to keeping our products priced competitively whilst maintaining a quality-first approach to the products and services we offer.
Our range of products in Europe focuses on the supply of safety gear and high visibility workwear from UK and EU manufacturers, and will over time expand to offer the comprehensive ranges of traffic centric products as our British headquarters.
We work with customers of all types, from the end consumer to big multinational companies. Having this diverse client base means we have to understand our products fully so that we can provide efficient customer service and offer genuine, relatable advice. It also means we have considerable stock holdings ensuring we can provide excellent value to both the private individual and the business user.

Start Safety EU Company Details
Start Safety EU
Unit 1, Varna Commerce
Zapadna Promishlena Zona
Varna 9009
Bulgaria
Telephone: +359 (0)87 8810774
Enquiries: sales@startsafety.eu
Accounts: accounts@startsafety.eu
Company Number: 207702937
VAT Number: BG207702937

Setting Off
Founded By Barnaby Start in 2008, Start Safety was initially set up under the name Speed Bumps Direct, which as the name suggests, specialised solely in speed bumps. The company operated from a small portacabin in a back garden in Droitwich. Whilst the customer base quickly grew, it was clear that we needed to broaden our horizons by selling a wider variety of products than just speed bumps.
The First Leg Of The Journey
After moving to larger premises, we decided in 2009 to launch Start Traffic Management Limited to cover a broader range of products. Shortly after, sales through Start Traffic Management were soon exceeding that of Speed Bumps Direct.
With this name change and expanded location, we also vastly expanded our stock range, allowing us to supply our ever-increasing customer base with products faster than ever before.
A New Location, A New Trading Name, A New Warehouse
As of 2021, to further support our expanding team and range of products, we relocated to a better-suited site with better infrastructure.
We introduced a new trading name of Start Safety to make our expanding ranges of PPE and non-construction related safety products feel more at home.
In 2024, to combat the challenges of Brexit and offer better support and pricing to our European customer base, we launched a new venture - Start Safety EU, renting our first warehouse in Varna, Bulgaria.
We are excited for this new chapter in our company's journey, and continue to strive to deliver the exceptional performance we have always aimed to achieve.


Why Start Safety Should Be Your First Choice For PPE and safety gear
- We treat our customers like we would want to be treated ourselves.
- We won’t keep you waiting; we turn quotes around quickly and ensure that all customer enquiries are dealt with promptly.
- We understand that value is not just the price you pay but knowing that you are getting the right product on time.
- We pride ourselves for our in-person approach. We won't just send you a standard template email - we will always contact you to inform you of any issues or delays with your order, and look for the best way to resolve it.
- We aim to carry sufficient stock to reach our customers' expectations. If we don't have stock of a certain item, we will very often offer an alternative that is available, and can get express delivery from our UK warehouse for over 90% of the products we offer.